SKYLRK has unveiled new Coachella merch tied to Justin Bieber’s inaugural headlining performances at the festival, with hoodies and T-shirts stamped with zebra, stripe, tie-dye and dotted patterns. The clothes read “Justin Bieber Live,” “Indio, California” and the April 11 and 18 show dates, turning Bieber’s two sets into a wearable souvenir before he takes the stage.
The drop also includes new Cave and Gum colorways of Bieber’s Sizzler phone case, white and black bucket hats, Speed Demon sunglasses in Jet, Tree and Sushi, and a baby tee and long-sleeve shirt carrying Bieber’s line, “It’s not clocking to you.” Fans can also buy socks, beanies, gaiters, phone battery packs and chargers, plus a SKYLRK-branded Shark ChillPill and a cat mask made in collaboration with Arkyve, which also has pieces for sale on Complex.
That merchandise arrives as Bieber is set to perform in Indio, California, on April 11 and April 18, the first time he will headline Coachella. A source says he reportedly pulled a figure north of $10 million for the two sets, a number that underscores how much weight the festival is putting behind his return to its biggest stage.
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SKYLRK is also opening the SKYLRK Oasis on the festival grounds, a 9,000-square-foot space shaded by palm trees and cooled by misting stations so fans can meet, connect with friends, take a break and regroup. The setup ties the merch push to something more immediate than a souvenir rack: a branded place to gather while Bieber’s weekend sets anchor the festival’s attention. For now, the answer to why this drop matters is simple — SKYLRK is not just selling the moment around Bieber’s Coachella debut, it is building a physical one around it.
