Jena Sims gave followers a look at this year’s fitting on Monday afternoon, posting behind-the-scenes content that she described as a bikini parade. The former SI Swimsuit Rookie of the Year is back for her third consecutive appearance in the 2026 issue of Sports Illustrated Swimsuit, and her latest preview landed just as the brand moved into launch week.
Sports Illustrated Swimsuit said each of the model galleries will drop on Tuesday, May 12, with the rollout followed by SI Swimsuit Social Club events in New York City on May 15 and May 16. Those gatherings are expected to include live shows and meet-and-greets with the models, and Sims is on the list for the in-person appearances later this week.
The timing fits Sims’ well-established run in swim-related content, from bikini golf to Sports Illustrated Swimsuit, and she has continued to stay visible around the brand. She also attended the Sports Illustrated Swimsuit Kick Off Dinner at W South Beach in Miami Beach, Florida, on May 30, 2025, a reminder that her relationship with the franchise has been building steadily rather than appearing out of nowhere.
The detail that matters most is the one the teaser itself made plain: Sims is not just back in the 2026 issue, she is part of the week’s live push, with her gallery due Tuesday and her meet-and-greet appearances set for New York later in the week. The tease does the job it was meant to do — it points readers toward the release and toward the room where the brand will try to turn a gallery drop into an event.
For readers following her coverage, the new post also lands alongside a recent profile in which she shared a Friday Masters outfit photo, underscoring how often jena sims draws attention when she appears in fashion- and swim-focused settings. This week, though, the schedule is already written: Tuesday brings the image release, and Thursday and Friday bring the in-person events that will put her in front of fans.
