April 13: rhode will debut Spotwear, a new hydrocolloid pimple sticker category designed in partnership with Justin Bieber. The timed release, positioned around Justin Bieber’s Coachella weekend, puts five exclusive shapes on sale and adds a limited-edition wearable product tier to Rhode’s lineup.
Spotwear Debut on Rhode Site
Noon ET: the launch will be available exclusively on Rhode’s website at noon ET, offering direct-to-consumer access rather than an immediate retail rollout and concentrating initial inventory online for shoppers who want the limited-edition run.
Justin Bieber Collaboration Details
April 6: Rhode x The Biebers was announced on April 6, with Hailey Bieber framing the tie-up as natural: "He loves pimple stickers and he wears them all the time. It’s something that I think felt the most organic, if there was ever going to be some form of collaboration between him and I, it couldn’t be a better product. And then, it couldn’t be better timing around Coachella." — Hailey Bieber
Rhode Limited-Edition Pricing Details
$16: the Spotwear patches will retail for $16 and are part of a three-product Rhode x The Biebers capsule that also includes a Peptide Lip Treatment in caramelized banana flavor and a Peptide Eye Prep in banana peel, with the company describing all three items as limited edition for this launch.
100%: the Spotwear pieces are made from 100% hydrocolloid (a medical-grade, absorbent dressing) and, per Rhode, are clinically proven to minimize, flatten and reduce redness while absorbing excess oil; the patches are also waterproof and sweat-proof, and the inaugural collection ships in five exclusive shapes — mushroom, daisy, jelly bean, curve and bubble.
5: Hailey Bieber said the pimple stickers will evolve into a staple for the brand with new designs to drop later and emphasized the cultural momentum around wearables: "It’s become mainstream." — Hailey Bieber
April 11: Justin Bieber’s first Coachella set is scheduled April 11, which Rhode cites as timing for the drop. All items in the April 13 launch are described as limited edition; Rhode has confirmed the patches will be central to future drops but has not specified which of the limited-edition pieces — if any beyond the Spotwear stickers — will be brought into the brand’s permanent core assortment, and the company has given no timetable for those decisions.
