Meghan Markle has reportedly been making a sustained push to stay close to Netflix chief executive Ted Sarandos and his wife, Nicole Avant, as the streaming giant reworks its relationship with her and Prince Harry. Sources say the outreach has become intense enough to include handwritten notes, flowers, cards, gifts and Meghan’s As Ever jam.
“It’s constant — cards, gifts, deeply personal messages. She’s making sure they feel valued, remembered, and appreciated,” an insider said, adding that the effort is meant to keep the bond alive after Netflix changed its arrangement with the couple in August 2025. The move shifted the deal from an overall pact to a first-look setup, giving Netflix the first chance to consider new projects from Archewell Productions.
That change matters because it altered the way the couple’s work reaches Netflix and made the personal connection around it more important. One source described the outreach as part of a broader effort to avoid fading out of Netflix’s orbit, while another said, “What’s happening off-camera is far more strategic — and far more meaningful.”
The claims, attributed to sources in Rob Shuter’s Naughty But Nice on Substack, portray Markle as trying to preserve leverage through relationship-building rather than a formal business push. “She’s trying to rebuild trust in a deeply personal way. This isn’t transactional — it’s emotional,” one source said. Another insider was less impressed: “She knows exactly what she’s doing. It’s charm, it’s calculation — and it never lets up. At a certain point, it starts to grate.”
One source summed up the split in how the effort is being received: “To some, it comes off as too much — and honestly, it’s not working. If anything, it’s becoming annoying. But Meghan believes it’s necessary. In her mind, this is how you repair — and secure — a relationship.” The bottom line is that Markle is not backing away from the Netflix connection; she is pressing harder to keep Sarandos and Avant close, and the reported strategy is to make sure she and Prince Harry remain inside the company’s plans rather than outside them.
