Popeyes launched its first-ever ONE PIECE collaboration on April 13, pairing the chicken chain with Toei Animation on a limited-time menu built around the anime’s pirates-and-treasure universe. The rollout also brought limited-edition boxes and merch, turning the promotion into as much a collectibles drop as a food tie-in.
The centerpiece was the Luffy Bento Bundle, priced at $13.99, which came with two pieces of fried chicken, creamy mac and cheese, a Gum-Gum Fruit Lemonade and Chopper’s Cupcake. Popeyes also sold a Luffy Bento Box for $7.99 with fried chicken and mac and cheese, along with a Gum-Gum Fruit Lemonade for $3.49 and Chopper’s Cupcake for $3.99.
The timing matters because fans were already chasing the collaboration before Popeyes made it official. TikToks, Reddit leaks and X posts were circulating in advance, and Andy Collectz posted on X on April 3 that the Popeyes One Piece collab looked close, saying the packaging had been spotted early in select stores and that it was coming April 13 through May 10.
That early buzz fit the pull of ONE PIECE itself, a long-running, globally beloved anime about a crew of pirates searching for the ultimate treasure. Popeyes leaned into that fandom with branded packaging and merch, using the launch to sell more than a meal and betting that collectors and casual customers would show up for both.
The collaboration is limited-time, which gives it urgency and also sets its finish: the Popeyes One Piece menu runs through May 10. After that, the food, the boxes and the merch go away together, and the April 13 launch will be remembered less as a menu expansion than as a fandom crossover built to be chased while it lasts.
