Monday, Revlon announced megan moroney as the newest face of its "Be Unforgettable" campaign. The placement will put the "Beautiful Things" hitmaker into national advertising for the PhotoReady Collection and the Glimmer franchise, and tie her public profile directly to those two Revlon product lines as the brand runs the campaign.
Megan Moroney on the Message
Megan Moroney said, "This campaign represents a truth I believe in." She followed that framing with: "Beauty is only one part of what makes someone unforgettable." Those lines convert the creative brief into a public positioning: Moroney is not presented solely as a face for makeup but as a speaker for a message Revlon intends to carry through its ads.
PhotoReady Collection and Glimmer
PhotoReady Collection and the Glimmer franchise will feature Moroney in Revlon ads, according to the announcement. That allocation names the exact commercial assets where consumers can expect to see her image and voice, concentrating her exposure on two discrete product franchises rather than across an undefined slate of lines.
Revlon Announces Campaign Monday
Moroney said, "There's power in reminding women they can take up space and lead with confidence, authenticity and strength," which maps her personal rhetoric onto Revlon's creative. The immediate operational implication for shoppers and brand partners is simple: Revlon has tied an empowerment-oriented script to specific product advertising, so buyers encountering PhotoReady and Glimmer marketing will see that framing front and center.
Moroney said, "Being part of that message means a lot to me." That closing line returns the story to the individual at its center: a singer moving into consumer-brand marketing whose quoted emphasis on authenticity and leadership shapes how the campaign will be read by customers and commercial partners alike.
