The Los Angeles Rams unveiled a refined brand and uniform refresh on Wednesday, updating the look that first debuted six years ago and setting up two new uniforms for this summer. The team said the refresh is meant to sharpen its identity as it enters the 2026 season buildup.
Team president Kathryn Kai-ling Frederick said the update is "a modern refinement—elevating our identity with clarity and purpose while carrying our history forward, and matching the toughness, precision and competitiveness of our team." The brand refresh includes a simplified LA monogram logo with the gradient removed in favor of a solid finish, and a Ram head logo designed to look bolder and tougher with a sharper horn point. The refreshed uniform system goes live today, with two primary uniform sets and one additional white pant option, while the Bone uniform has been removed from rotation.
The Rams said the evolved Royal and White primary uniforms will anchor the look going forward, and the Midnight Rivalry uniform introduced last season remains part of the system. Two new alternate uniforms blending tradition and modernity will be unveiled later this summer. Official team colors remain Royal and Sol.
The rollout is already underway online and in person. The refreshed uniforms are available now at RamsFanShop.com and at the Rams’ Zillow Draft House retail pop-up at Hollywood Park in Inglewood through April 25. Starting Sunday, April 26, they will be sold at The Equipment Room on Level 4 at SoFi Stadium.
The redesign is part of a broader effort to evolve the franchise’s look as it moves deeper into its second decade back home in Los Angeles, and the team said fan and partner feedback helped shape the changes. The Rams also plan citywide brand activations and murals tied to the refresh, including a takeover at Marathon Burger in West Hollywood with burger wraps and cup sleeves, a temporary 3D horn near the Venice Skate Park, youth-focused murals at Figueroa St. Elementary in South LA and the Discovery Cube in the San Fernando Valley, and updates to the scoreboard and field art at the Boys and Girls Club at Nickerson Gardens in Watts.
For the Rams, the refresh is more than a repaint. It is an attempt to make a familiar identity feel stronger, cleaner and more durable before the 2026 season starts to take shape.
