The Los Angeles Rams unveiled a refined brand and uniform refresh on Wednesday, setting up a sharper look for the 2026 season and signaling the next phase of the team’s identity in Los Angeles. The update keeps the club’s Royal and Sol colors in place while reworking its logos and uniform mix.
The team said the LA monogram logo now has a solid finish after the gradient coloring was removed, while the Ram head logo was redrawn to look bolder and tougher, with a more defined horn point. Kathryn Kai-ling Frederick said the refresh is meant to sharpen what already defines the Rams, calling it a modern refinement that carries the team’s history forward while matching its toughness, precision and competitiveness.
The changes matter because they arrive as the Rams move toward the second decade of their return to Los Angeles, and because the new look is not just a design exercise. The Bone uniform has been dropped from rotation, the evolved Royal and White primary uniforms will anchor the set going forward, and the Midnight Rivalry uniform introduced last season remains part of the mix. Two new alternate uniforms will be unveiled this summer, extending the rollout well beyond today’s announcement.
Fans can buy the refreshed uniforms now at RamsFanShop.com and at the Rams’ Zillow Draft House retail pop-up at Hollywood Park in Inglewood through April 25. They will be available at The Equipment Room on Level 4 at SoFi Stadium starting Sunday, April 26. The reveal was created with TBWA\Chiat\Day Los Angeles, and the team said the broader brand push is designed to tie the Rams more tightly to the city they play in.
That strategy will show up across Los Angeles in the coming weeks. The Rams said they will work with artists on murals and other brand activations, including a takeover at Marathon Burger in West Hollywood with burger wraps and cup sleeves, a temporary 3D horn near the Venice Skate Park, youth-focused murals at Figueroa St. Elementary in South LA and the Discovery Cube in the San Fernando Valley, and updated scoreboard and field art at the Boys and Girls Club at Nickerson Gardens in Watts.
The refresh is a clean break from the old look without being a wholesale reinvention, which is exactly what the Rams appear to want. They are keeping the colors, leaning harder into the logos and using the rollout to turn the uniform change into a citywide branding campaign. For now, the headline is simple: the Rams are not just changing what they wear, but how they present themselves in Los Angeles.
