PF Chang’s is opening a new restaurant in Norman, Oklahoma, on 27 April, adding a 5,893ft² dining room with seating for 189 diners, takeaway and delivery service, and a custom mural by local artist Travis Brassfield. The site is designed to reflect the chain’s culinary heritage and the spirit of the local Oklahoma market.
The Norman location is aimed at residents and University of Oklahoma students, and PF Chang’s said the opening will create additional employment opportunities in the area. Jim Mazany said PF Chang’s offers guests a premier destination to connect over bold flavours and memorable moments, and that the company is thrilled to bring an immersive dining experience to the Norman community. He said the restaurant is meant to become a place where friends, families and Sooners gather for celebrations big and small.
The opening gives PF Chang’s another foothold in the south-central US, where the company has been strengthening its network as it continues to operate around 300 restaurants in 23 countries and at US airport locations. The chain specializes in wok-fired cooking and Asian-inspired cuisine, a format it is carrying into Norman as it tries to draw both local diners and students looking for an easy sit-down meal or a takeaway order.
The move also follows a leadership change in February, when PF Chang’s named Holly Smith as its chief marketing officer. For Norman, the immediate impact is straightforward: a larger dining option on the city’s restaurant map, a branded space tied to a local artist, and a new hire pipeline tied to a national chain that says it sees room to grow in the market.
