Royal Caribbean Group and Bank of America have launched the Royal ONE and Royal ONE Plus Visa Signature tri-branded credit cards, giving guests a way to earn and redeem rewards across Royal Caribbean, Celebrity Cruises and Silversea. The cards tie everyday spending to cruise savings and onboard experiences across the company’s three core brands.
The new cards come with tiered point multipliers, travel perks and no foreign transaction fees, adding a loyalty layer to a business that has been leaning harder on repeat travelers and brand connections. Royal Caribbean’s latest reported 2025 financial performance showed US$17,935,000,000 in revenue and US$4,268,000,000 in net income, while the company’s narrative projects US$22.4 billion in revenue and US$5.9 billion in earnings by 2028.
That forecast implies 9.2% yearly revenue growth and about a US$2.3 billion earnings increase from US$3.6 billion today. Some estimate analysts are slightly more cautious, projecting revenue of about US$21,900,000,000 and earnings near US$5,900,000,000 by 2028, but the broad picture remains one of steady expansion rather than a sudden jump.
The cards are being added to Royal Caribbean’s loyalty ecosystem, but they are unlikely to change the company’s near-term drivers on their own. Booking trends and pricing are the main catalysts investors will watch next, while volatile oil prices remain a major risk as the company manages fuel, debt and wider macro uncertainty. Rising fuel and geopolitical risks, along with tighter climate rules over time, add another layer of pressure to a business that still depends on keeping ships full and fares firm.
For now, the launch is less a reset than a reinforcement: Royal Caribbean Group is making sure that the spending tied to its brands stays inside its own orbit. If the company can keep turning loyalty into bookings while protecting margins, the credit cards may prove to be a useful extension of the cruise line business rather than just another perk.
