BALTIMORE — The Ravens will unveil a new uniform collection Thursday at a PSL event at Merriweather Post Pavilion, their first full redesign in 26 years and a sign the team is dressing for the next era of Ravens football.
The reveal comes with plenty of ceremony. ’s Peter Schrager will host the April 16 event, which includes an interview with new head coach Jesse Minter, a performance by cover band Go Go Gadjet and appearances from current players and more than a dozen Ravens Legends.
For Baltimore, the uniform launch is not a small marketing reset. The team first unveiled its jerseys on June 5, 1996, and since then has introduced only select additions, including the Purple Rising helmet in 2024 and an all-purple combination during the NFL’s inaugural Color Rush season in 2016. Now the Ravens are presenting a new collection they say is built for 2026 and the stretch beyond it.
Senior vice president of marketing Brad Downs said the goal was never to change for change’s sake. “From the outset, our objective was clear: evolve a uniform that has become iconic, and only move forward if we could truly make it better,” he said. Downs added that after more than two years of design, iteration and collaboration, the team believes it has done exactly that, delivering a look that feels modern while still unmistakably Ravens.
That long runway matters. The Ravens are not unveiling a throwback for one night or a jersey tweak for a single season. They are rolling out a collection meant to define the club’s fresh start for 2026, with the timing tied to a PSL event that brings together the team’s present and its past in one room.
The tension, as with any overhaul of a familiar identity, is whether a franchise can update something iconic without losing the thing that made it iconic in the first place. Baltimore is betting that a uniform can carry both messages at once — new, but still unmistakably Ravens — and Thursday’s event will be the first public test of that idea.
For fans, the real measure will not be the ceremony at Merriweather or the names on the stage. It will be whether the new look feels like the start of the next chapter, or just another update on a uniform that had been in place since June 5, 1996.
