Microsoft says the current price of Game Pass is not the final answer. In a memo to employees reported by The Verge, Asha Sharma said the subscription service has become too expensive for players in the short term and needs a better value equation.
Sharma said Game Pass remains central to gaming value on Xbox, but that the model will have to change over time. She said Microsoft plans to evolve it into a more flexible system, and that the work will take time because the company needs to test and learn as it goes.
The message lands after Microsoft raised Game Pass prices twice in the past 15 months, a pace that has sharpened scrutiny of how the company is balancing growth, content costs and subscriber value. The Verge's sources suggested the addition of the Call of Duty franchise may have been a factor in some of those increases.
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That backdrop matters because Microsoft has also continued to load the service with new releases, including April additions such as Hades 2, Kiln and the remake of Call of Duty: Modern Warfare. The wide range of titles has long been part of Game Pass's pitch, but Sharma's note makes clear the company now sees the pricing structure itself as unfinished.
The tension is plain: Microsoft is still expanding the catalog, yet it is also acknowledging that the current xbox ceo game pass price model has pushed too far for some players. Sharma did not promise a rollback. She pointed instead to a longer redesign, which means subscribers should expect more experimentation before the company settles on a price-and-value mix it thinks can hold.
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For now, the answer to the question hanging over Game Pass is not whether Microsoft will keep changing it. It will. The real issue is how quickly it can do so without making the service feel even more expensive before that better value equation arrives.
