Buffalo Sabres season ticket holders will get information about playoff ticket sales for the first round of the Stanley Cup playoffs on Monday morning, as the team moves closer to ending a 14-year postseason drought. The Sabres believe those seats will go fast.
The timing matches a surge in interest around a team that has won 21 of its last 28 games and sold out 11 games. At KeyBank Center, the push has shown up not just in the stands but at the cash register, with the club selling more concessions and store items as fans lean into a turnaround Pete Guelli says has come ahead of schedule.
That demand was on display again April 17, when the Sabres played the Flyers at KeyBank Center and Sabretooth worked the crowd during a night that fit the mood around the building. Jake Vernon, the Sabres' chief commercial officer, has been tasked with improving the game-day experience, and the club's growing crowd and higher in-arena sales suggest the effort is landing with a fan base that has waited more than a decade for this moment.
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The remaining question is not whether Buffalo is engaged. It is how quickly the city will turn that interest into postseason tickets once the team opens the door on Monday morning.
