Paris Saint-Germain’s psg schedule for European nights has become a showcase for student art, with university designers now shaping the club’s pre-match posters and pennants. Since the start of last season, students from two Paris schools have produced the images that greet PSG’s Champions League ties, including a new set this year from Ecole Camondo.
Nine Camondo students created the designs for PSG’s Champions League matches this season, continuing an idea that began with Penninghen. The club’s chief brand officer, Fabien Allegre, reached out to Penninghen artistic director Gilles Poplin in late August 2024, and Poplin opened the project to artistic direction, image and media students. All 30 available spaces were filled in 20 minutes, a sign of how quickly the initiative caught on before the first match of the league phase in mid-September.
Last season, third-year Penninghen students made 13 posters during PSG’s maiden Champions League-winning run. The students were given around three days at a time to produce each design, with PSG offering guidance but leaving room for their own ideas. Poplin said the young squad on the pitch matched the young designers behind the work, adding that they had put their talent to the test.
This season’s Camondo posters have covered high-profile ties against Chelsea, Bayern Munich, Liverpool, Arsenal and Red Bull Salzburg. The Chelsea design leaned on a Vincent van Gogh-inspired Parc des Princes. Bayern was depicted with a chess-style graphic, while Liverpool was shown through an impressionistic scene of ships floating on clouds. For Arsenal, the poster paired the North London club’s cannon with the Eiffel Tower. Elise Phuong, one of the students involved, said the group moved from typographical elements to graphic ones as the project developed, while keeping the different designs coherent and inspired by both clubs in each tie.
The work is shown at PSG’s 48,000-seater stadium on matchday and then pushed across the club’s social media accounts, where the posters have drawn almost six million views across various channels. PSG had worked with Paris artists in earlier Champions League campaigns, but last season was the first time it partnered with a university, making the student collaboration a regular part of its European presentation rather than a one-off experiment. The club’s psg schedule for Europe now comes with a visual identity as carefully watched as the football itself.
