LIV Golf has retained Ducera Partners LLC as its investment banking adviser, turning to the New York firm as it seeks long-term investment partners and moves toward what it calls a diversified, multi-partner model.
The announcement comes as the league says sponsorships and partnerships are up 40% year-over-year, ticket sales have grown more than 130%, and its broadcasts are reaching nearly one billion households across 200 countries and territories. Scott O'Neil said the circuit has already proved its value and that the task now is to build the right financial foundation for the long term.
Ducera, founded in 2015 and led by Chief Executive Officer Michael Kramer, said it will help guide that process. The firm has advised on more than $850 billion in transactions across media, entertainment and sports, and Kramer said LIV Golf has built something hard to replicate: a global fan base, world-class talent and a team structure that works for captains, players and fans alike.
The move follows LIV Golf's recent appointment of independent directors Gene Davis and Jon Zinman, another step in tightening the league's governance as it tries to broaden its investor base. Davis said the board sees a clear opportunity in front of the league and that hiring Ducera reflects that conviction, while also saying the bank has the expertise and global reach to run a rigorous process.
That timing matters because the league is not just selling a sports product; it is trying to sell a financial story to investors who will want proof that the business can last beyond its launch phase. LIV Golf said the new advisory relationship is part of its transition from a foundational start-up period into a model built around multiple partners, a shift that suggests the current capital structure is no longer enough on its own.
For O'Neil, the point is not simply to raise money but to pick the right partners for the next phase. For LIV Golf, this is the clearest sign yet that the league intends to present itself not as a short-term disruption, but as a global property built for the long haul.
Related reporting has tracked broader pressure around the league's financing, from questions about future funding for players such as Bryson DeChambeau to delays in event planning and high-profile decisions like MacIntyre's rejection of a LIV Golf offer. Against that backdrop, the new banking relationship reads less like routine corporate housekeeping and more like a bid to lock in credibility before the market makes up its mind.
