23XI Racing will put Boys & Girls Clubs of America on Bubba Wallace’s No. 23 car for the upcoming NASCAR Cup Series race at Kansas Speedway, a one-off scheme that also marks his 300th career start. The April 10 announcement ties the sponsorship to Wallace’s induction into Boys & Girls Clubs of America’s Alumni Hall of Fame later this month.
The car will carry Boys & Girls Clubs of America branding as Wallace prepares for the April 30 ceremony in Charlotte, where he will be honored during the organization’s national conference. Wallace, who grew up in the Charlotte area, was a Boys & Girls Club of Cabarrus County member and has said the club helped shape who he is today. He spent hours there after school playing pool and basketball, building the competitive streak that later carried him into NASCAR.
Wallace has kept that connection alive throughout his career, meeting Club kids at racetracks across the country and spending time with them whenever the schedule allows. 23XI has also visited with Club members and worked with partners to donate back-to-school supplies to Clubs near the team’s headquarters, a pattern that gives this latest race-week tribute more weight than a simple paint scheme.
“My Boys & Girls Club played a significant role in shaping who I am today, and it’s truly an honor to be included in their Hall of Fame alongside so many other impressive individuals,” Wallace said in a statement. He added that he has always enjoyed meeting Club kids and contributing, even in a small way, to their futures, and said he hopes the Kansas car is fast enough to draw more attention to the work Clubs do to help young people reach their full potential.
The car will also feature support from Xfinity, Hardee’s, Toyota, Coca-Cola and Carter’s, all of which have contributed to Boys & Girls Clubs of America in honor of Wallace’s Hall of Fame induction. Toyota said it plans to donate to the organization for every lap Wallace leads at Kansas, turning the race itself into part of the fundraising effort.
Jim Clark, who leads Boys & Girls Clubs of America, said the Hall of Fame class stands out not only for what its members have accomplished, but for how clearly their Club experience still shapes the lives they lead. He said Wallace is a powerful example of that mission, pointing to his path from Club kid to racing at the highest level while using his platform to inspire young people.
The timing matters because Wallace’s recognition lands in the middle of a milestone weekend, with his 300th Cup start at Kansas and a Hall of Fame induction set for April 30 in his hometown region. Boys & Girls Clubs of America says it has provided a safe place for kids and teens to learn and grow for more than 160 years, and this partnership puts that message on one of the sport’s biggest stages.
