Trinity Rodman finished 2026 with the top-selling jersey in the NWSL, and the Washington Spirit led the league in both jersey sales and social media impressions, a rare double that underscored how central the club has become to the league’s public reach.
Rodman’s jersey sales jumped 136 percent from last year, while Hal Hershfelt ranked third, Tara Rudd fourth, Esme Morgan fifth, Rosemonde Kouassi sixth and Leicy Santos eighth. The Spirit also placed more than double the number of players in the top 20 as any other club, turning one standout name into a roster-wide commercial surge.
The numbers landed on Thursday, less than two months after the Spirit unveiled their Spirit in Bloom kit on February 26. First-day sales of the new jersey more than doubled last year’s release, and the design — bold blossom pink paired with Spirit Green and cherry blossom branches across the front — was shaped by fan feedback. Team CEO Kim Stone said the club heard support for a cherry blossom-themed look that would represent the District, and the Spirit’s win in the league’s BraKIT fan vote over the other 15 teams helped push the idea from concept to kit.
The timing matters because the club’s commercial momentum now runs straight into its next home date. The Washington Spirit are scheduled to return to Audi Field on Friday, April 24 at 8pm to face the Kansas City Current, with a growing fan base, a best-selling jersey and a city-branded kit giving the team more than a marketing story — they have become part of the league’s center of gravity.
