Set the right time zone, include labels, and protect meetings from DST surprises—especially for recurring events.

This guide focuses on practical steps you can use immediately—whether you’re scheduling a call, planning travel, or publishing a time on a website.

Why people get this wrong

Humans naturally think in local time, but online audiences are distributed. The moment your message crosses time zones, a “simple time” becomes a conversion problem.

Most errors happen when the time is written without enough context or when DST changes the gap between two places for a few weeks.

A reliable format to use

Use this pattern in announcements and invites:

  • Day, Date — Time (Time Zone)
  • Optional: include a second zone for international audiences

Example:

  • Tue, Jan 14 — 2:00 PM ET (11:00 AM PT)

If you publish time on a webpage, display a live converter and store the canonical value as an IANA time zone plus timestamp.

Quick examples

Try these mini-examples when you’re unsure:

  • If two people are on US coasts, always include both ET and PT in the same sentence.
  • For a global team, use UTC in the calendar invite title and local time in the description.
  • For recurring meetings, set the meeting in the organizer’s time zone and let calendars convert automatically.

Frequently asked questions

  • Do I need to include the date as well as the time? Yes—especially when conversions cross midnight.
  • Is an abbreviation like “EST” always correct? Not always. Prefer ET or an IANA time zone name.
  • What’s the fastest way to confirm accuracy? Open a converter and verify with the time zone name, not just the offset.

Quick checklist you can use today

  • Write the date and time together.
  • Add a time zone label.
  • For international audiences, add a second zone or a converter.
  • Re-check around DST weeks.
  • For recurring events, let calendars handle conversion when possible.