DraftKings is offering new bettors a $100 Kentucky Derby bonus and entry into its $1 million King of the Track promotion today, with the offer tied to a single eligible wager on the 152nd running of the race. The promotion is available only after opting in, and the first qualifying bet must be a $5 minimum single-horse Win wager on the Kentucky Derby at Churchill Downs.
The Derby is Race 12 at Churchill Downs on Saturday, May 2, 2026, and the bonus is limited to one per customer. If the selected horse wins, the bettor receives a share of the $1 million prize pool. No promo code has to be entered manually to qualify, and the bonus will be paid through a Click to Claim feature that should appear in the account within 48 to 72 hours.
The offer lands on a busy sports weekend that also includes three separate NBA quarterfinal Game 7s, the continuation of the NHL Playoffs and MLB Playoffs. That gives the Derby another layer of attention as the racing showcase at Churchill Downs arrives with more than one major sports audience watching at once.
The fine print leaves little room for repeat chances. The first eligible wager after opting in is the one that counts, and the promotion is capped at one entry per customer. For new bettors looking at the Derby, the message is simple: act on the first qualifying bet, or the $100 bonus and the shot at the prize pool disappear with it.