Roku users can watch television for free on any Roku TV or Roku streaming device, and they do not need a subscription to do it. The Roku Channel, which is already installed on every Roku device, offers more than 10,000 free shows and movies that can be watched at any time.
The channel also refreshes its lineup every month and includes its own original programming, giving viewers a steady stream of something new without opening a wallet. Roku says free content is also highlighted in a Featured Free section on the left side of the home page, where titles are broken out by genre and spotlighted before they leave free streaming services.
That matters because Roku’s free channels have become part of the pitch for people trying to cut the cord on cable, and the company is trying to make discovery easier without forcing users to jump between apps. The Featured Free page is designed to surface some of the best content on each platform, while free apps such as Pluto TV, Fawesome and Tubi also sit on the device for viewers who want more choices.
Users who want something else do not have to hunt long. Roku devices let them scroll to the end of the grid on the home page or use Search to find new apps, making the platform less about a single channel and more about a free-content hub. For those who open the Roku Channel today, the answer to what is next is simple: there is already a large, constantly refreshed library in place, and Roku is steering viewers toward it from the moment they turn on the device.