Kathy Hilton says she has found a mascara that does what plenty of others promise and few deliver. She swore by Lancôme’s Hypnôse Drama Waterproof Mascara, telling The Strategist that it adds volume, does not flake and has a brush she loves.
The mascara was discounted by 20% on Amazon for a limited time during Amazon’s Summer Beauty Event, putting the price at $26 from $32. Lancôme says the product is designed to deliver up to 17X more volume with clump-free, long-lasting wear, and it uses an S-shaped brush that coats and defines upper and lower lashes from root to tip.
Hilton did not frame the pick as a one-off impulse buy. “I’m always trying the newest ones, and this is the latest and greatest,” she said, adding, “I have to say, it lasts a long time.”
That kind of celebrity endorsement is exactly how beauty items often break through online, and the mascara has also drawn Amazon shopper praise. The product is infused with 2% Bonding Complex, a formulation detail that helps explain why it is being sold as more than a standard waterproof mascara.
Us Weekly said it has affiliate partnerships and may receive compensation when readers click links and make purchases. For shoppers watching the price, the bigger takeaway is straightforward: Hilton’s pick is not just getting star treatment, it was being offered at a lower price for a limited window on Amazon.