Good Morning America narrowed the race with Today in the week of April 20, but it still finished second in total viewers. GMA averaged 2.924 million viewers, while Today averaged 2.996 million, a gap of 72,000.
The comparison was tighter in the adults 25-54 demographic, where Good Morning America drew 508,000 viewers and Today pulled 639,000. GMA was up 1 percent from the prior week in total viewers and 5 percent in the demo, while Today was flat in total viewers and up 2 percent in the demo.
The numbers matter because both morning franchises showed significant increases from the same period in 2025, with GMA up 10 percent in total viewers and 9 percent in the demo, and Today up 17 percent and 5 percent, respectively. That keeps the contest between the two leaders moving in GMA's favor over time, even if Today held the edge for the week.
CBS Mornings trailed both by a wide margin, averaging 1.756 million total viewers and 310,000 in the adults 25-54 group. It was the only morning show down year over year in both measured categories, slipping 7 percent in total viewers and 1 percent in the demo, even as it rose 4 percent from the prior week in adults 25-54 and fell 2 percent in total viewers.
The ratings were national live+same-day big data plus program ratings from Nielsen, according to AdWeek. The week of April 20 left the same basic picture in place: Today remained the top draw, Good Morning America kept closing the distance, and CBS Mornings stayed under pressure on both measures.