Oreo is bringing back its red, white and blue crème-stuffed cookies in a new way, with a limited-edition Firecracker Pop flavor set to reach retailer shelves nationwide beginning May 4.
The Firecracker Pop Oreos sandwich three different crème flavors between golden wafers: blue raspberry-flavored blue crème, lemon-flavored white crème and cherry-flavored red crème. The cookie is inspired by a cult-classic red, white and blue popsicle and will be sold for a limited time this summer.
The launch lands as companies roll out patriotic products tied to America’s 250th birthday and Fourth of July celebrations. America250 has planned a lineup of block parties in cities across the U.S. for the milestone, and Oreo’s new cookie joins a broader summer push that includes products from Coca-Cola, Cheerios and Mountain Dew.
Oreo is not bringing back its Olympics-themed chocolate cookies with red, white and blue crème and popping candies, making Firecracker Pop the brand’s new seasonal play instead. For shoppers, that leaves a simple answer: the cookie in stores on May 4 is the one to watch this summer.