Susanna Reid wore a cornflower blue dress while presenting Good Morning Britain earlier this week, and the look came with a quietly useful twist: it is still on sale. The Phase Eight midi dress has a zip-front design, short puff sleeves and a belted waist, giving the presenter a polished outfit that does not feel overworked.
Reid kept the styling simple with understated jewels and classic court shoes in a matching blue tone. The dress's skinny metallic belt adds structure, while the zip-front gives it a sporty spin and the swishy skirt softens the whole shape. It is the sort of lined number that ticks off the stripes trend without shouting about it.
That is part of the appeal of the cornflower shade, which the fashion set has been leaning into lately. The silky finish gives the colour a luxe feel, and the dress's clean shape means it can be dressed up with heels or worn down with white trainers and a denim jacket. In other words, it is built for more than one outing.
The timing matters because the dress is still available and currently on sale, with the price cut by 20%. For anyone eyeing a spring-to-summer update, a midi dress like Reid's can be worn in multiple ways over the coming months, which is exactly why it reads as a practical buy rather than a one-off TV look. The answer to the shopping question is simple: yes, the dress is still there, and yes, it is the kind of piece that can earn its keep.