The Los Angeles Rams unveiled a refined brand and uniform refresh on April 24, 2026, as the team pushes its visual identity into the 2026 season and beyond. The update arrives as the club enters its second decade back in Los Angeles, with the evolved Royal and White primary uniforms set to anchor the look moving forward.
At the center of the refresh is a cleaner version of the LA monogram logo, with the gradient removed in favor of a solid finish. The Ram head logo was also sharpened, with a bolder, tougher look and a more defined horn point. Kathryn Kai-ling Frederick said the refresh is meant to sharpen what already defines the Rams, calling it a modern refinement that carries the team's history forward while matching its toughness, precision and competitiveness.
The new uniforms are available now at RamsFanShop.com, at the team's Zillow Draft House retail pop-up at Hollywood Park in Inglewood through April 25, and at The Equipment Room on Level 4 at SoFi Stadium starting Sunday, April 26. The lineup includes two primary uniform sets and one additional white pant option, with the official colors remaining Royal and Sol. The Bone uniform is out of the rotation, while the Midnight Rivalry uniform introduced last season stays in place.
The timing matters because this is not just a one-day reveal. The Rams are using the refresh as a broader rollout across Los Angeles, with work planned alongside artists on murals and brand activations. That includes a brand takeover at Marathon Burger in West Hollywood with burger wraps and cup sleeves, a temporary 3D horn installation near Venice Skate Park, youth-focused murals at Figueroa St. Elementary in South LA and at the Discovery Cube in the San Fernando Valley, and updated scoreboard and field art at the Boys and Girls Club at Nickerson Gardens in Watts.
The team said the effort extends its commitment to the greater Los Angeles area, and more is coming. Two new alternate uniforms will be unveiled this summer, giving the Rams another chance to turn a uniform update into a citywide campaign that keeps their identity front and center.