Warner Bros. Discovery has renewed the TV rights to show the Giro d'Italia in Europe and the USA until at least 2029, extending a deal that keeps one of cycling’s biggest races on its screens for the next four seasons. The package is exclusive in Europe outside Italy and includes both the men’s and women’s Giro d’Italia races.
The renewed agreement also covers a cluster of RCS Sport events that travel through the spring and autumn calendar: Strade Bianche, Tirreno-Adriatico, Milan-San Remo, Milan-Torino, Il Lombardia, Gran Piemonte and the UAE Tour. In the United States, some coverage will also air non-exclusively on truTV, while HBO Max remains the main streaming home for cycling coverage across Europe and the USA. In the UK, the races are shown on TNT Sports or through HBO Max.
The renewal comes after Warner Bros. Discovery said its coverage of last year’s Giro was the most-watched ever, with 44% growth on streaming platforms and 84% growth across social media. That kind of lift matters in a sport where audiences are scattered across countries and platforms, and where broadcasters build value not just from live race hours but from clips, highlights and rider storytelling that can travel far beyond the roadside.
Trojan Paillot, speaking for Warner Bros. Discovery, said cycling sits at the heart of the company’s live multi-sport offer and that no one covers the sport like it does, pointing to what he described as unparalleled race coverage and rider storytelling. He also said the company is recognised as the home of cycling and the go-to destination for its greatest events, and that extending the Giro rights underlines a commitment to the long-term growth of the sport.
The company already holds the rights to the Tour de France, Tour de France Femmes avec Zwift, Paris-Roubaix and the Vuelta a España, giving it a deep grip on the sport’s premium calendar. For Warner Bros. Discovery, the Giro deal is not a one-off but part of a larger bid to own more of the year-round cycling conversation, and for RCS Sport it means the races stay attached to a distributor that can push them across television, streaming and social platforms at scale.
Paolo Bellini said Warner Bros. Discovery has helped bring the Giro d’Italia and RCS races to millions of fans around the world for over thirty years, especially in Europe through TNT Sports and in North America through HBO Max. He said the agreement reaffirms the global value of the events and their growing appeal in both men’s and women’s racing, and that the two sides will keep pushing cycling storytelling while trying to bring in new audiences. The message behind the renewal is plain: Warner Bros. Discovery is not just keeping the Giro; it is tightening its hold on the race for the next generation of viewers.