AT&T and Citi have expanded rewards on the Point Plus Card, adding monthly discounts on AT&T wireless and internet bills and giving cardholders 2X points on AT&T products and services. The card still carries no foreign transaction fees, and its existing cash-back perks on groceries, gas and EV charging remain in place.
The update lands as households keep feeling cost-of-living pressure and as AT&T and Citi try to answer competition from the Verizon Visa Card. The Verizon card, issued by Synchrony, is described as offering richer rewards on groceries, gas, EV charging and restaurants, while buy now, pay later providers such as Klarna, Zip and Sezzle have pushed into mobile plans priced as low as $29.99 a month.
For AT&T, the move is part of a wider scramble among legacy wireless providers to keep customers tied to their own billing systems and cards as fintech-linked offers creep into the same monthly phone bill. The Point Plus Card changes are aimed at making the card more useful for people already paying AT&T every month, not just for occasional purchases.
The pressure on AT&T and Citi is not just from another rewards card. It is from a market in which mobile service itself is being bundled and resold in new ways, with lower advertised monthly entry prices forcing established carriers to make their own offers more visible. The question now is whether the added points and bill discounts are enough to keep the Point Plus Card competitive against rivals that already push harder on everyday spending categories.