RED BLUFF, Calif. — The Red Bluff Tehama County Chamber of Commerce said the 2026 Round-Up season was incredible, closing out a stretch that mixed long-running traditions with newer events across the community.
Dave Gowan, speaking for the Chamber, called it an incredible 2026 Round-Up season and said the group was grateful for everyone who volunteered, smiled, promoted, sponsored, participated, hosted, worked, watched, competed, donated and cheered. He said the community rallying together helped make the season a success, and added that he hoped people would get some well-deserved rest.
The Chamber said it was especially exciting to see long-standing traditions and new events come together during the Countdown to Round-Up. It said that effort helped promote the Business Decorating Contest, Cowboy Coffee, the Chili Cook-Off with Red Bluff Rotary, the Cowboy Mixer with the Tehama County Cattlemen and the Round-Up Parade.
Parade winners are listed on the Chamber website, at the Chamber office and on social media. The Chamber said it is also looking forward to the return of the Wednesday Night Farmers Market, another sign that the calendar in Red Bluff is moving from one community tradition to the next.
At the same time, the Chamber released its 2026 Directory and Visitor Guide, an annual publication that is available around the county, in the Chamber office and online. The guide highlights local services, community information and Red Bluff and Tehama County, and this year's edition celebrates Red Bluff's 150th anniversary. The digital version can be viewed at
The Chamber also announced two new members: Luna's Party Supplies, at 225 Walnut Street in Red Bluff, and Shasta Unfiltered eNewspaper, at 20633 Gas Point Road, Suite B2 #111 in Cottonwood. The new guide and the new members give the Chamber a fresh way to point visitors and residents toward local businesses while the season's biggest events are still top of mind.
For Gowan, the message at the end of the season was simple. Thank you again for making Red Bluff and Tehama County such a special place.
The answer to what mattered most this week is the same thing the Chamber emphasized all along: the season worked because the town showed up, and the guide now gives that momentum a place to go.