The Spurs are opening their playoff run with a Sunday pep rally at the Red McCombs Community Court at HemisFair, giving fans a first chance to gather before Game 1. The event starts at 10 a.m. and is presented by H-E-B and Ledger.
The rally will include free Taco Palenque coffee and tacos for the first 200 fans, along with free car flags from H-E-B, music and more. It is the first of several postseason activations the team has lined up as the city leans into playoff mode.
Later in the week, the Spurs will open a downtown pop-up shop at 333 W. Commerce Street, with a grand opening set for Tuesday, April 14 at 5 p.m. The shop, at CENTRO San Antonio’s La Zona property, will be open daily from 12 to 8 p.m. during the playoffs.
Fans will also find free T-shirts waiting on their seats at all first-round home games. Game 1’s shirt is presented by Ledger and designed by local artist Shek Vega, while Game 2’s is presented by H-E-B. Ledger will also give away free fanbangos at all home games.
The playoff rollout goes beyond the arena. The Spurs will host official watch parties at The Rock at La Cantera for all away games, and the free public gatherings will be presented by Michelob ULTRA. Those events will feature appearances from Coyote and Hype Squad, plus photobooths and Spurs Playoff giveaways.
The team is also turning the city into part of the campaign. Spurs Fiesta colors will show up in branded logos and playoff tags across town, and beginning Friday, April 17, fans who visit five locations in San Antonio or Austin with the official Spurs Playoff logo painted onsite can earn 10 points in Spurs Rewards. To take part, fans must download the Official Spurs App presented by Frost and sign up for Spurs Rewards. Spurs.com/Playoffs lists the locations for the Spurs Spot It Challenge.
The effort comes as the city has been hosting playoff-related activations since the Spurs punched their ticket to the postseason, with San Antonio and Austin among the locations being used for branding and promotions. For fans, the message is simple: the games are only part of it, and the rest of the postseason is being staged all over town.