Hasbro unveiled seven Spider Man Brand New Day toys at CinemaCon 2026, opening the first wave of merchandise tied to the upcoming film. The lineup ranges from action figures and masks to a NERF blaster and a two-in-one vehicle built for play.
The most elaborate item in the group is the Spider-Man 2-in-1 Super Chompin’ Tank, listed for ages 4+ and priced at $39.99. It switches between Street Mode and Off-road Mode, fits two ActionVerse 4.5-inch figures in the cockpit, holds a third figure with web fangs, and comes with a projectile launcher and two projectiles.
Hasbro also showed the Spider-Man Wisecrackin’ Glow Mask, listed for ages 5+ and priced at $29.99, with more than 30 sounds and phrases and light-up patterned eye lenses. The Spider-Man NERF Web Strike Blaster, also for ages 5+, is priced at $24.99 and features glow-in-the-dark deco and double-barreled dart action, with eyewear recommended but not included.
The wave widens beyond Spider-Man himself. Power-Charge Spider-Man stands 14.5 inches tall, is priced at $49.99, and includes Anti-Gamma Mode, Web-Tracking Mode and Power-Web Mode. The Savage Smash Hulk figure, listed for ages 4+ at $29.99, cycles between Classic Angry Mode and Savage Angry Mode, while the Savage Hulk Talk’n Electronic Mask, for ages 5+ at $29.99, adds more than 10 sound effects and phrases, moving eyebrows and an opening mouth. Hulk Gamma Smash Fists round out the set at $24.99.
The reveal matters because it is the first look at merchandise tied to Spider Man Brand New Day, and Hasbro is treating this as the opening pass rather than the full rollout. The company says the full wave should reach most major retailers in Summer 2026, giving fans a clear timeline after the CinemaCon debut.
That schedule leaves one gap in plain view: the first wave is now public, but the products are still months away from store shelves. For now, the reveal answers what Hasbro is planning around the film, and the next test is whether the toys land in time to ride the movie’s release cycle.