Amazon’s Prime Video Channels has launched a limited-time bundle that pairs Appletv with Peacock Premium Plus for $19.99 a month. The package delivers nearly $10 in savings over buying the two streaming services separately, and it gives Prime Video customers one place to sign up for both.
Ryan Pirozzi, a Prime Video executive, said the bundle is an exciting addition that gives customers an incredible combination of premium entertainment, convenience and value. He added that it makes it easier to access more entertainment options all in one place, and that expanding streaming bundles on Prime Video is part of the company’s push to give customers more choice.
The offer matters because Appletv remains the last ad-free holdout among major general-entertainment streamers. Peacock Premium Plus is also ad-free, aside from live sports programming, and includes downloads and access to local NBC stations. Apple TV, which launched in 2019, does not run ads outside live sports and has never disclosed subscriber numbers or viewership data.
The new bundle follows an earlier Apple TV and Peacock package created last October that featured Peacock’s Premium tier rather than Premium Plus. That deal came out of an agreement between Apple and NBCUniversal, without Amazon involved, and it reflected a broader effort by NBCUniversal to find new ways to drive Peacock subscriptions. Peacock ended 2025 with 44 million subscribers after adding 3 million in the final months of the year, but it has still posted wider losses tied to sports rights costs.
The friction in the deal is plain. Peacock has been pushing for growth and better distribution, including priority placement in newer deals, while Amazon is now stepping in as a middleman after the earlier bundle was struck elsewhere. Peacock also launched in 2020 without support from Roku and Amazon Fire TV at the start, which made broader reach harder from the outset. For now, the new Prime Video offer gives both services a bigger storefront, but it also underscores how much streaming companies still need outside platforms to win and keep subscribers.