The Pokémon Company is taking its 30th anniversary celebration from screens to stages, announcing Pokémon Night Out concerts in Los Angeles and London with Marshmello and Alison Wonderland as the electronic music acts. The L.A. show is set for the Intuit Dome on Oct. 24, while the London date lands at the O2 arena on Nov. 10.
The concerts are for fans 16 and older and will feature custom sets and visuals themed to the Pokémon franchise and its Pocket Monsters, a nod to the company’s early game roots and the global audience that has followed it for decades. Pokémon Red and Pokémon Green first arrived on the Game Boy in Japan in 1996, before Pokémon Red and Blue reached the United States in 1998.
Taito Okiura, speaking for the company, said the idea is to use music to bring Trainers together across its global fan community, and called Marshmello and Wonderland a natural fit because both artists share a real passion for Pokémon beyond the stage. That push comes as the franchise marks three decades since its first games, with the anniversary extending far beyond concerts into trading cards, video games and the kind of fan loyalty few entertainment brands can match.
Wonderland said she was a huge Pokémon fan and said she was freaking out over the booking, adding that she will have special Pokémon visuals and song edits just for these shows. Marshmello said he grew up with Pokémon, and pointed to Charizard and Pikachu as especially lighthearted, while saying Mewtwo always felt a little more ominous. For fans trying to keep track of where the franchise is heading next, the Los Angeles edition of Pokémon Night Out will be the first test, and it arrives with another reminder of how far the brand has traveled since 1996.
The timing also fits a franchise that still treats rarity like an event of its own. Logan Paul’s rare Pikachu Illustrator Pokémon card sold for $16.5 million, setting a record for the auction price of a trading card, a sign that Pokémon’s appeal now spans collector circles as much as concert crowds. The new shows suggest the company believes that same loyalty can fill arenas, not just shelves.