GMA’s Deals and Steals is spending the week putting its biggest fans in the spotlight, and Monday’s pick came from Sewell, New Jersey. Nicole Alessi was chosen as the first superfan for Superfans Week and helped kick things off with some local flair.
All week long, fans from across the country will be selected to help Tory Johnson show off their favorite must-see bargains. The segment is built around that fan energy, and Alessi fit the brief after the team at GMA said she was picked because of the enthusiasm she showed in her submission video.
Alessi called herself a self-proclaimed Deals and Steals addict. She said she loves tuning in to find out about new products while cashing in on savings, a pitch that matches the show’s mix of shopping and surprise.
That is what makes Superfans Week different from a standard sales segment. The bargains still matter, but the draw now is the people presenting them: viewers who know the format, care about the finds and bring their own voices into the spotlight alongside Johnson.
For GMA, Monday’s choice also set the tone for the rest of the week. With fans from across the country set to rotate through the spotlight all week long, the segment is leaning hard into its audience and turning loyal viewers into part of the show itself.
The question now is which fan will follow Alessi and keep that energy going as Superfans Week continues.