The World Warrior Tournament is back on the board, and the next Street Fighter movie push is now live. Flyers have been popping up across the world, each one carrying a QR code that opens a countdown set to climax on April 16, 2026.
The newest promotional post from the Street Fighter Movie account was brief and pointed: "Step into the ring. 👊 New Trailer drops TOMORROW. #StreetFighterMovie" It landed on April 15, 2026, one day before the countdown hits zero, and it marks the latest step in a rollout for the live-action Street Fighter film from Legendary Pictures and Capcom.
The campaign is built to be noticed. One flyer in Japan was placed in a Japanese bath house, a clear nod to E. Honda’s stage in Street Fighter II. A U.S. flyer turned up at a marina, pointing to Battle Harbor. Other flyers have been spotted in Italy, Brazil, Australia, Germany, France and New York City. The countdown site plays Guile’s Theme, while the flyer art folds in Easter eggs tied to the film’s 1993 setting, including a Shadaloo logo inside the globe and the line "Go home and be a family."
The cast layout also mirrors the game’s player select screen, a reminder that this is not being marketed as a loose adaptation but as a direct reach for the game’s most recognizable imagery. WWE superstar Cody Rhodes is set to play Guile, and the project is described as having a stacked cast and an iconic story. Paramount Pictures will distribute the film, which begins in October 2026.
That timing is what gives the campaign its edge today. With the movie less than a year from release, the global flyer run is doing more than teasing a trailer; it is turning the franchise’s own history into the hook. The countdown ends on April 16, and the message behind it is already plain enough: Street Fighter is back, and the next move belongs to the studio.