The Pokémon Co. is taking its 30th anniversary celebration to the dance floor with two electronic music concerts called Pokémon Night Out, one in Los Angeles and another in London. Marshmello and Alison Wonderland will perform at the shows, which are open to fans 16 and older.
The Los Angeles concert is set for Oct. 24 at Intuit Dome, while the London date will follow on Nov. 10 at the O2 arena. The company said the events are meant to mark three decades since Pokémon Red and Pokémon Green debuted for the Game Boy in Japan in 1996, before Pokémon Red and Blue arrived in the U.S. in 1998.
Taito Okiura said immersive experiences such as Pokémon Night Out are designed to use music to bring Trainers together across the franchise’s global fan base. The concerts also give the brand a fresh way to reach older fans who grew up alongside the games and animation and now can attend a live event built around that shared history.
Wonderland said she was “a huge Pokémon fan” and added that “dreams come true,” promising special Pokémon visuals and song edits just for the shows. Marshmello said he grew up with Pokémon, calling Charizard and Pikachu “kind of bubbly and kind of lighthearted,” while Mewtwo stood out to him as “a little bit more ominous.”
The setup leaves little doubt about what Pokémon is trying to do: turn nostalgia into a live-music event that feels current, not commemorative. With a major Los Angeles stop at Intuit Dome and a second show in London, the company is betting that its 30th anniversary can still pull fans into something new.